Founder coaching · positioning, story & pitch
You built something great.
Now make them care.
Positioning, story, and pitch coaching for founders who'd rather ship than sell but have to do both.
For technical founders who can explain the how and keep losing the room on the so what.
Who this is for
You can explain the tech. That's not the problem.
Great technical founders build things worth paying attention to, then describe them like a changelog. Feature, feature, feature. Meanwhile the person across the table wants one answer: so what?
Talk Pretty closes that gap. Value first, technology second. I don't care how good your AI is if you can't tell me the business it changes. Fix that, and the people who should care, do.
The method
Claim it. Warrant it. Lead with why it matters.
Every point you make has three parts. Most founders deliver them in the wrong order.
- 01
Claim
What you're saying. The point itself.
- 02
Warrant
Why it's true. The proof behind it.
- 03
Impact
Why it matters. The reason anyone cares.
The Talk Pretty reorder: lead with Impact, then the Claim. Put the Warrant in the appendix. Make them care first. Let them check the math later.
What we work on
Three things, done properly.
-
Positioning
People get what you do in one sentence, and want the next one.
We find the frame where you're the obvious choice for the people who should buy, and cut whatever muddies it.
-
Storytelling
People remember your story and repeat it for you.
We turn your features and roadmap into a story with stakes, one that survives a demo, a deck, or a hallway.
-
The Pitch
Investors lean in instead of nodding along.
We rebuild the pitch to open with impact, order the argument, and answer the real question before they ask it.
The reading room
Notes on SaaS, story, and the pitch.
Essays for founders on positioning, pitching, and how we talk about technology. Opinionated and short.
Read the reading roomReady to tell a better story?
Book a consult. We'll find the version of your pitch that makes people lean in.